Lever 2000, a bar soap that has languished in a single test market for more than two years, has the green light for a national launch in 1990, sources say. The 8 percent-plus share that Lever has ...

If Lever 2000 sounds like a name for the 21st Century, would you believe it`s only a bar soap. In a tradition-breaking move at Lever Bros., this soap marks the first time that any product has been ...