If you’ve got a kid at home who loves to end a rigorous soccer game by chugging a refreshing sports drink, you may not realize just how much sugar they’re consuming. Well, there’s a new kid on the ...

Electrolyte powders like Liquid IV can give your body a necessary hydration boost when you’re doing strenuous exercise, spending hours outdoors or in situations where H20 alone doesn’t cut it. Right ...

When I first published this article, it was a straight out review of Nuun vs Liquid IV. However, then I learned about something called water enhancers. Specifically, I learned about one called Stur.

Whether you tend to dehydrate easily or you have a hydration-zapping medical condition like kidney stones or diabetes, the struggle to retain fluids can be daunting. Quick fixes often come with ...

Liquid IV, the company behind an electrolyte drink mix popular for cardio exercise and hangovers alike, have launched a new winter-themed version of their flagship product. The "Hot Chocolate ...

Powdered drink mix beverage companies are following consumer demand and embracing zero-sugar alternatives, releasing a wave of new products in 2025. The $38.7 billion global hydration supplement ...

Peak Performance Powder: In 2012, when he was 24 years old, Cohen founded Liquid I.V., which makes an electrolyte drink mix. Eight years later, more than 35,000 U.S. stores carry the company’s ...