Developed by Maxus, the launch campaign utilises TV, outdoor, print and advertorial, built around a visual of an orange and the tagline 'Delicious for you. Deadly for germs'. "The challenge is to ...

Pfizer is to launch the first major flavour extension to its market-leading Listerine mouthwash in its 120-year history, with a citrus range of products early next year. The Natural Citrus Listerine ...

Pfizer Consumer Healthcare has launched a mild tasting Cool Citrus Listerine, which it hopes will attract new patients to the brand. The mouthwash contains the same active ingredients as the other ...