I still remember the 1980s and '90s when TV shopping networks like QVC and HSN transformed how people shopped. Charismatic hosts, real-time phone calls and limited-time offers made shopping feel ...

The rise of live e-commerce, often referred to as social commerce or live-stream shopping, marks a shift in consumer behavior. Audiences worldwide are increasingly drawn to brands that establish a ...

When you ask a middle schooler what their dream career is, 15 years ago, the answer might have been a doctor or teacher. Today? Podcaster, YouTuber, streamer. This shift in response reflects the ...

Live shopping is fast becoming a popular way to sell online, but experts warn that the gamification of shopping and other auction tactics used to move product could fuel unhealthy habits.

Aditya Aima, co-MD, India and MENA region at AnyMind Group, said India was behind other Asian markets in live commerce, that ...

Considering the recent success of TikTok's shopping initiatives in the East, as well as its uncertain lifespan in the U.S., the ByteDance-owned company is expanding its shopping platform, TikTok Shop, ...

Live streaming commerce represents an emergent form of online retail in which real-time video broadcasts facilitate direct interaction between hosts and consumers. Drawing upon established theories of ...

correctionA previous version of this article misspelled the names of Turner Tenney and Nicholas Bowman. In addition, Tenney's brother was misidentified in a photo caption. The article has been ...

Reliance Industries’ media and entertainment business delivered a strong FY26 performance, with JioStar, Jio Studios and Network18 together reporting revenue of ₹34,917 crore, EBITDA of ₹5,842 crore ...