As we step into 2025, it's the perfect time for franchises to prepare for the digital trends that will shape this year and beyond. From AI-powered personalization to the rise of niche creators, these ...

Marketing for franchises is deceptively complicated. A brand must present one unified mission to its customers but also communicate it to communities through far-flung franchisees. It’s a big task, ...

In today’s franchise restaurant environment, there are a lot of factors that can’t be controlled—from inflation to increased competition. One area that is often forgotten, but has the ability to make ...

Hoping to cultivate a loyal following in your town? While "local" is the buzzword for thriving businesses, many brands stumble when it comes to forging genuine connections in their own backyards. But ...

Starting a business from scratch means you're simultaneously inventing the product, building operational systems, figuring out marketing, managing finances and handling HR, often with no prior ...

Maria Topken is director of client leadership for Sunrise Advertising in Cincinnati. She has previously served as marketing director at Long John Silver’s, and has worked with Wendy’s and Steak ’n ...

Franchising is changing fast—and few people understand the pace of that change better than Rick Grossmann. Known throughout the industry for his hands-on experience and strategic leadership, Grossmann ...

Zambuki, a digital marketing technology company based in St. Petersburg, Florida, is emphasizing the critical window of opportunity for local contractors to establish dominance in artificial ...