Beauty creator Dreyah Bentivegas spoke to USA TODAY on why 2016 was a popular year for makeup.

As spring approaches, beauty is shifting into a softer, airier direction — and makeup artists are embracing looks that feel ...

Scarlett Johansson recently shared her surprisingly streamlined “no-makeup makeup” routine on Gwyneth Paltrow’s Goop, saying ...

Tips and techniques from a beauty-industry veteran, an artist and a model. Beauty School answers common beauty questions with help from creative people who’ve become experts on the job. Sign up here ...

In the busy world of new makeup launches and ever-changing, seasonal beauty trends, keeping your cosmetics current takes research. The quest for your next “holy grail” cosmetic can feel like a long ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Intentional chaos and visible expression—maximalism, if you will—is back in the world of beauty. It all started with Brat summer. Charli xcx wore winged eyeliner, smudged for a lived-in effect, ...

These formulas—in a variety of formats and finishes—help to lock foundation and concealer in place. Set it and forget it, as the saying goes. “I always keep a variety of different setting sprays in my ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...