Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

Restaurants are a notoriously difficult business to own or operate. Not only is it a relatively capital and employee-intensive business, restaurants are also highly regulated, low margin and in most ...

Synthetic data has emerged as an alternative solution. Various options abound, a viable approach is engineered off real data ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Over the past decade, I have designed, commissioned, and analyzed dozens of market research surveys. They have varied on virtually every dimension. Some were short with a handful of questions. Others ...

This post originally appeared on the Nimble Thinkers blog, The Nimble Fix. Nimble Thinkers, part of Scranton Gillette Companies, is a full-service marketing agency led by industry experts experienced ...

A wise but anonymous marketer once said that a market research report that gets described as "interesting" has failed. It's only when it's "useful" that it gets the pass mark. After all, what's the ...

Millions of businesses rely on customer surveys to learn more about their customer base, their products, and their options for the future. Aspiring entrepreneurs use them for initial market research ...

Your content needs to do a lot these days. From cementing brand authority and customer engagement to SEO and marketing automation (never mind impressing your higher-ups), it seems the content beast ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I’ve been working in market research for my entire career spanning a 30-year period, ...