Part I of this article introduced the four key performance indicators (KPI's) of marketing and why they are important: allowable cost per lead (CPL), number of leads generated, marketing percentage ...

If you’re looking to get hired in tech as a digital marketer, there are dozens of niches for you to choose from, from SEO marketing to content marketing to marketing automation, and beyond. No matter ...

KPIs are a critical part of a marketing program and ones that aren't aligned with the business or measuring the wrong things can cost your business big. We’ve caught up with marketers and experts to ...

One of the many challenges of digital marketing is gauging whether your current strategy is working or not. Without using KPIs, or Key Performance Indicators, you will only be getting vague estimates ...

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...

Measuring marketing plays a role beyond establishing accountability. Effective marketing-measurement initiatives enable organizations to use marketing metrics to guide scenario modeling, planning, and ...

Data in marketing is a crucial asset when growing the number of new patients in dental implants marketing on new patient marketing, especially if you are running ads. Regardless of whether you own a ...

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Measuring and monitoring business performance is critical to the success of your law firm, and there are dozens of KPIs that can be used by marketing professionals. But first, what is a KPI? A KPI, or ...