As small businesses grow, their marketing efforts also expand, with more specialization in a variety of areas. Laypeople often name their marketing function "sales," "advertising" or "promotions" even ...

Sales and marketing typically are focused outward, toward the customer. The organization structure of your sales and marketing teams however, play a significant role in the success of your efforts and ...

The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth? To find out, the Association of National Advertisers (ANA) surveyed 303 ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

Networked marketing structures produce higher revenue growth for brands when compared to matrix organizations with top-down silos and "dotted line" reporting, according to findings from the ...

Everyone is looking for a simple prescriptive formula to structure and build their marketing organizations in this crazy technology environment we all now inhabit. I'll be the bearer of bad news: just ...

Remember the Mad Men scenes when Don Draper would have a stroke of genius in the middle of a pitch meeting? The client would love it, his colleagues would swoon and the implication was always that ...

To determine the most commonly used marketing organizational structures and how these approaches correlate to revenue growth, the Association of National Advertisers (ANA), reported by Marketing Profs ...

In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...