If you fail to plan, you are planning to fail”. The well-known quote is attributed to Benjamin Franklin (1706-1790), renowned ...

Only 33% of business owners have a written plan, but businesses with plans grow 30% faster. These ChatGPT prompts will create ...

The START planning process is an organized way to work through your first-time or annual digital marketing planning process.

Image by DC Studio on Freepik While establishing a marketing budget is an important step for any healthy, growing busi ...

Stop wasting your time and money — this is the foundation of a marketing strategy that leads to sales and brand loyalty.

While marketing strategies are generally included in a business plan, it tends to be more of a financially-oriented document, so it makes sense to invest in the development of a separate ...

Here's how to write a five-part marketing plan that works as hard as you do: This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark ...

In the world of marketing, diving straight into creating strategies and campaigns without fully understanding the financials ...

No marketing plan is complete without a situation analysis. Situation analysis is exactly what its name implies: the analysis of the company's situation and its initial objectives for marketing a ...

In this fast-paced digital age, where TikTok dances and Instagram reels dominate our feeds, you might wonder: Does anyone ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Job one for wealth managers is to take care of clients, but right behind that is growing their book of business. And that ...