Today’s time-starved B2B marketers and buyers prefer short-form, easy-to-digest content, according to Demand Gen Report’s 2018 Content Preferences Survey. It is no surprise that podcasts have become a ...

Podcasting can be a huge step toward growing your media brand—and every company should be a media company, but that's a story for another article. Podcasting has taken the world by storm. Today, there ...

In the latest episode, Oura CMO Doug Sweeny shares how the wearable brand is using sports sponsorship as a springboard.

From Hubspot to IBM, a look at how some of the biggest tech companies are leading the way in podcast marketing. Podcast marketing has exploded in recent years. According to a 2018 report by eMarketer, ...

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

Podcasts, once thought to be an annoying self-promotion tool, are having a renaissance. Sparked in large part of the massive success of Serial, a whodunit created by the people behind the public radio ...

The top of the marketing funnel is all about attracting as many potential customers as possible. Podcasts can be an excellent tool for this stage as they offer a unique way to engage with a broad ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Influencer marketing isn't a new concept—far from it, ...

Major advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn’t mean audio programming is fading from the culture. Podcasts — radio’s younger, on-demand sibling — are swiftly ...