The Coca-Cola Company KO has maintained a strong growth trajectory, which reflects its strong market positioning, brand power and long-term growth potential compared with other non-alcoholic beverage ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

Egyptian workers push Coca-Cola branded refrigerators, provided free to grocers, through a Cairo street. Mohammed Al-Sehiti/AFP via Getty Images Coca-Cola is one of the world’s most widely recognized ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.

The Coca-Cola Company’s KO Zero Sugar line has rapidly evolved from a niche offering into one of the central growth engines ...

In today’s competitive beverage landscape, The Coca-Cola Company KO is leaning heavily into a premiumization strategy to drive growth across global markets. The company’s strategy centers on expanding ...

The advert could hardly be more different, both in content, and in the reactions it has provoked, to the UK retailer John Lewis’s Christmas advert. This short human story about a father and son ...

What brand loyalty actually means, Coca-Cola’s new AI holiday ad gets the same criticism, World Series global audience sets ...

Converse and Coca-Cola have joined forces for a limited-edition sneaker and apparel collection, bringing together two of the ...