The Coca-Cola Company KO has maintained a strong growth trajectory, which reflects its strong market positioning, brand power and long-term growth potential compared with other non-alcoholic beverage ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola is ...

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...

In today’s competitive beverage landscape, The Coca-Cola Company KO is leaning heavily into a premiumization strategy to drive growth across global markets. The company’s strategy centers on expanding ...

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused on holiday memories.

The Coca-Cola Company’s KO Zero Sugar line has rapidly evolved from a niche offering into one of the central growth engines ...

Coca-Cola is one of the world’s most widely recognized brands. Its global reach, spanning more than 200 countries, was the theme of a 2020 commercial that showed families drinking Coke with their ...

Converse and Coca-Cola have joined forces for a limited-edition sneaker and apparel collection, bringing together two of the ...