McDonald’s has managed to consolidate a resilient growth structure, even in an economic environment with inflationary and ...

Finance experts have broken down how McDonald's marketing tactics subtly push customers to spend more — often without even realizing it. McDonald's made headlines last summer with its $5 Meal Deal — ...

McDonald’s Corporation MCD is leaning into a bold and emotionally resonant marketing strategy to counteract declining traffic and macroeconomic pressure across key consumer segments. In the first ...

Since last summer, a McDonald’s at a Connecticut rest stop charging $18 for a Big Mac combo meal has repeatedly gone viral, causing such a stir that CEO Chris Kempczinski had to comment about the ...

I mean, technically they’re free to anyone who places an order using the McDonald’s app. You just have to place an order of at least $1.00. But the part about having to use the app is pretty important ...

The golden arches are gleaming brighter than they have in years, as McDonald’s has orchestrated one of the most impressive corporate turnarounds in recent fast-food history. After facing mounting ...

UNDATED (WKRC/CNN Newsource) - Happy meals have typically been geared toward children, but a new McDonald's marketing strategy has the fast food chain changing things up. On Tuesday, McDonald's ...

This clever combination not only caters to traditional tastes but also adds an element of fun with the interactive fries and themed merchandise. By incorporating a playful aspect into the meal, ...

The pop-up TV event hosted live from London brings together some of the biggest media owners, publishers and brands to understand major media changes. Register here to watch on November 2 and 3. Like ...

McDonald’s first entered China in 1990, and was initially seen as a novelty symbol of Western culture and fast food. Over the decades, the brand evolved beyond its American roots, embedding itself ...

Marketing strategies have evolved considerably with the use of technology, analytics, and social media, but nothing beats old-fashioned techniques like car branding. When it comes to promoting your ...