RESTON, Va.—Comscore has announced that it is the first measurement provider to deliver deduplicated audience measurement across YouTube's largest platforms (PC, Mobile, and now Connected TV) as well ...

YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making matters more complicated for marketers is that viewers are increasingly ...

If I had to name the TV industry’s current conversation about measurement after a movie, I would call it “Everything Everywhere All At Once.” (Great movie, by the way.) Now that short-form video giant ...

Add Yahoo as a preferred source to see more of our stories on Google. YouTube logo on phone TV measurement company iSpot.TV said it reached a deal with Google to measure the incremental reach of ...

Nielsen will expand its Connected TV (CTV) measurement of YouTube ads into 11 global markets. The agreement between Nielsen and Google will integrate YouTube CTV measurement, inclusive of co-viewing, ...

RESTON, Va., July 30, 2024 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of ...

iSpot’s integration with Google’s Ads Data Hub for Measurement Partners allows advertisers to quickly track incremental reach of ad campaigns When you purchase through links on our site, we may earn ...

NEW YORK--(BUSINESS WIRE)--VideoAmp today announced its ability to measure audience reach and frequency for YouTube across CTV, desktop and mobile. This will allow advertisers to measure YouTube ...

The growth of video streaming of all types is now an impetus for Nielsen to add new measurement for YouTube and YouTube TV when it comes to the video-site advertising inventory on connected TV ...

Today, Nielsen announced that YouTube's streaming TV inventory will be measured in Digital Ad Ratings and Total Ad Ratings to help media buyers and sellers better understand and verify audiences on ...