Social media can be an effective tool for building and engaging community. By following the five principles of social media optimization, your library can become an active voice in a thriving ...
U.S. retail media spend crossed $40 billion in 2022, per Statista, with Amazon taking the lion’s share. While the size of spend is staggering, what has been equally mindboggling is the speed at which ...
A data-backed roadmap for social media platform optimization and measurable social media ROI in 2026 Social media ...
In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...
NEW YORK--(BUSINESS WIRE)--EDO, the TV outcomes company, officially launched its latest innovation to increase TV ROI for brand and network advertisers. EDO’s Creative Rotation Optimization™ allows ...
Facebook announced a crackdown on spam characterized by “coordinated inauthentic behavior.” The spammers avoided detection by using engaging content. The content itself was not spammy. Thus, Facebook ...
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