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How one jump turned Michael Jordan into a cultural phenomenon and built a billion-dollar legacy
The iconic "Jumpman" logo, synonymous with Michael Jordan, was not captured during a dunk but a ballet-inspired leap.
The life of the most successful sneaker franchise of all time is at risk, as a photographer is accusing Nike of using his work to make its famous "Jumpman" logo of Michael Jordan's silhouette. Jacobus ...
Michael Jordan doesn’t think NBA players today would be trying to create their own logos on sneakers and sportswear if not for him. “Now it's like, it's a prerequisite. You know, everybody has to have ...
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