In just one year, advertising costs have surged. The cost per install (CPI)—the amount spent on ads to get a single user to ...

Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model.

Mistplay has delved into gamer spending with a report that unlocks data on why mobile gamers spend money on in-app purchases (IAP) in games. And a key finding is that 32% of spenders – and 41% of high ...

Mistplay is pioneering loyalty gaming to meet the needs of the mobile gaming industry and drive strong user engagement as an effective advertising platform. Hundreds of game publishers, with ...