Verizon's "Better Deal" campaign, which suggests that customers could save hundreds of dollars a year by switching from T-Mobile or AT&T, misleadingly inflates the price of T-Mobile's services, the ...

Retale, provider of location-based mobile shopping apps, announced Retale Store Traffic Guarantee, promising retailers using its platform for localized ad sharing and coupon offers that they will see ...

Scaling multi-region ad campaigns requires infrastructure that can identify and prevent fraud from eating into the company’s ...

This article first appeared on GeeMee's own blog. The digital advertising landscape has undergone a seismic shift from 2024 to 2025, with machine learning (ML) emerging as the cornerstone of modern ...

CCTV is undertaking a major upgrade of its mobile WAP portal and apps, designed to integrate with the portal offerings of the three Chinese mobile network operators. CCTV already attracts over 10 ...

This article first appeared on GeeMee's own blog. Machine learning (ML) and artificial intelligence (AI) technologies have rapidly become the core driving forces behind in-app mobile advertising ...

From Formula E race promotions to personalized “Happy Birthday EJ” displays, Mobile Billboard Global powers nationwide ...

AT&T committed a big no-no in its latest advertising campaign against T-Mobile, according to the organization that runs the ad industry’s self-regulatory system. BBB National Programs’ National ...

AT&T yesterday sued the advertising industry’s official watchdog over the group’s demand that AT&T stop using its rulings for advertising and promotional purposes. As previously reported, BBB National ...

Brian Honigman is a marketing consultant, a professional speaker and freelance writer. This post originally appeared on the Adknowledge blog. Many marketers have experienced it: presenting a case to ...