Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for everything from shopping to socializing, it’s crucial to have a solid plan in ...

OdoClub ads running within the TexTango SMS advertising network have resulted in a 30 percent increase in membership. The company?s initial text message advertising campaign achieved its goal for ...

Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Techniques like location-based targeting or even an ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Save big (up to $1,875) on small business tools with our free membership, business.com+ Business.com aims to help business owners make informed decisions to support and grow their companies. We ...

Connecting with consumers when they’re on the go is more important than ever, and text message marketing (also referred to as SMS, or short message service marketing) can be a highly effective ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on their minds, and summer is a great time to begin holiday prep – ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

Marguerite Reardon started as a CNET News reporter in 2004, covering cellphone services, broadband, citywide Wi-Fi, the Net neutrality debate and the consolidation of the phone companies. For Jeffrey ...

We may be in the 21st century, but most insurance agents are still trying to generate new business using 20th century methods. Most agents are still relying on the old-fashioned cold call. They are ...