The retirement of the bald, animated mascot used in Mr. Clean ads and on products since 1958 was announced in a social media ad posted Thursday. That ad features Mr. Clean standing behind a podium ...

Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

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What's next for Mr. Clean, first name "Veritably," remains to be seen.

In an animated “press conference” posted to Instagram, it was revealed that the beloved, bald mascot of certain Procter & Gamble cleaning products would be entering a new chapter. “After a career with ...