There was a time when businesses would hire artists to write and record jingles for their ad spots. Now, though, it seems that the age of the jingle has passed. In recent years, commercials have ...

'TV is the new radio, and it's been that way for a while," says Steve Scharf, senior vice president for Carlin Music, which licenses songs for TV, film and commercials. Scharf also has his own company ...

Beyoncé, Britney Spears and Pink during the making of the Pepsi music commercial "Gladiators" in Rome on Sept. 22, 2003. (John Gichigi/ Getty Images for Pepsi) With the 2025 Super Bowl in our sights, ...

You ever hear a song you know in the background of a commercial? Of course you have, that’s how our capitalist, marketing overlords get ya. But there’s a difference between Michael Jackson [RIP] and ...

Every year, the Super Bowl features some of the flashiest – and costliest – advertising on television. An abundance of these spots uses classic rock songs as their soundtracks. The use of classic ...

David Paton's 50-year-old hit song "Magic" earned him $1 million from use in Ozempic commercials, illustrating the value of a musician's back catalog.

This could very well be speculative. However, Martin Scorsese’s famed editor Thelma Schoonmaker once spoke about this situation in an interview with Empire Magazine years ago. Allegedly, Scorsese ...

EDM in commercials? It's definitely nothing new. Dance music has helped sell a lot of products over the years, but with the current buzz that the EDM scene has, corporate dollars are finding new ways ...

What do you get when you connect the 1970s television shows “Beat the Clock” and “Hogan’s Heroes” with a fascinated 4-year-old? A Lake County symphony conductor, of course. “My first thoughts of ...

The Athletic has live coverage of 2025 Men’s March Madness When March Madness rolls around, you can expect three things: shocking upsets, last-second thrillers and commercials replayed so often that ...

Deal includes the integration of commercial features designed to ‘drive increased engagement and revenue for artists and ...