The content creator talks to GQ columnist Chris Black about his hit video channel, discovering Gen X music as a Gen Z listener, and his newfound love of Wilco and Ministry.

In a world where anyone with a camera and WiFi can reach millions, one of the most notable by-products of YouTube’s rise to a 1.8 billion strong community has been the ‘reaction video’. Spearheaded by ...

The YouTube universe is governed by a weird physics, where every action has dozens, if not hundreds, of equal and opposite reactions. The video platform has become the Star Wars cantina of the ...