The NBA is taking NBA TV into its own hands. The league on Monday rolled out a slate of live games and basketball programming that will power its reimagined NBA streaming app, as well as its cable ...

NBA announces multi-platform streaming offering and exclusive content on NBA starting Oct. 15, all accessible via the NBA App. Official release The Suns and Cavs will square off on New Year’s Day as ...

Mar 5, 2025; Boston, Massachusetts, USA; The NBA logo is seen on the court before thegame between the Boston Celtics and the Portland Trail Blazers at TD Garden. Mandatory Credit: Winslow ...

Starting Christmas Day, NBA App users will be able to play free daily interactive basketball games through the new NBA Play hub. Evan Orris, for NBA.com Introducing NBA Play, the exciting new hub for ...

The National Basketball Association (NBA) today announced a new multi-platform streaming offering and the reimagined NBA TV, which will offer nonstop basketball content and original programming ...

The league is also assuming full control over the NBA League Pass service in a series of moves ahead of the 2025 season start. There’s just a week until the 2025-26 NBA season tips off, and that means ...

Forbes contributors publish independent expert analyses and insights. Morten Stig Jensen covers a wide variety of subjects within the NBA.

The NBA is vibrant and complex as ever, but viewer access has never been so expensive. Alonzo Adams / Imagn Images The NBA will look and sound different this season. Watching it will also cost more ...