What's in a name? For businesses, everything. A third of family firms use their surname in their business name. Smart move or missed opportunity? It depends. A well-chosen name boosts recognition and ...

A name is the cornerstone of a brand’s identity, and plays a critical role in your startup’s success or failure. The task of naming your business starts with understanding your core proposition, ...

You probably have lots of creative ideas for your business name. You may even have chosen a favorite. But naming your business involves far more than just thinking of a name you like. A good name will ...

Choosing the right name for your real estate business isn’t easy. Your real estate company name must amplify your brand’s mission, vision and values, resonate with your local community and help your ...

The exact steps for forming an LLC vary by state, but it's a similar process in most states. You'll need a business name, a registered agent, articles of organization, and an operating agreement in ...

A woman inside her small business studio is seemingly contemplating about ideas using a laptop and while writing on sticky notes. You probably have lots of creative ideas for your business name. You ...