After a two-decade absence, Nestea is returning to U.S. television, with spots that revive and update the "Take the Nestea Plunge" campaign that ran from the Seventies through the Nineties. The new ...

Nestea officially announces the revival of the brand’s iconic “Nestea Plunge” with the new 2014 advertising campaign. This updated communication strategy is designed to promote Nestea’s new and ...

Nestea is going back to its roots. With summer fast approaching, the company is reviving its classic "Nestea Plunge" ad campaign, while at the same time adding new flavors to reinvigorate the brand.

Coca-Cola Nestle Refreshments Co. is taking the advertising plunge by committing more than $30-million to promote its Nestea ready-to-drink iced tea products. The Tampa-based joint venture between The ...

With Nestea ready-to-drink back on Canadian store shelves under its new licensee Keurig Dr Pepper (KDP), the brand spoke to Media in Canada about the activation that will help kick-start its relaunch.

Show of hands: how many of you attempted to simulate "The Nestea Plunge" into a swimming pool back in the day? And how many of you suddenly found out how much it hurts to fall into water flat on your ...

After years of declining market share, Nestea is trying to make a comeback now that it is under the leadership of Nestle Waters which regained stewardship of the brand from Coca-Cola last year. Nestle ...