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Streaming service specialist Netflix may want to turn to the king of programmatic advertising and the open internet's biggest advocate, The Trade Desk, to give its nascent ad business a boost.
The Trade Desk, Inc. (NASDAQ:TTD) delivered $585 million in revenues, representing 26% year over year increase.
Netflix announced it will build an in-house advertising technology platform and expand its roster of buy-side programmatic partners beyond Microsoft this summer to include The Trade Desk, Google's ...
As the user wrote in their message to Netflix’s help desk, it seems “unethical and wrong” for Netflix to have such an easy way to bypass the parental controls and let kids spend money.
The Netflix-Trade Desk deal "speaks to the increasing importance of Trade Desk within the AVOD [advertising-supported video on demand] ecosystem," says Morgan Stanley media analyst Ben Swinburne ...
Partnering with The Trade Desk would mean Netflix is making some of its inventory available programmatically, giving the company access to a fast-growing market advertisers are embracing in droves.
The Trade Desk, Inc. (NASDAQ:TTD) delivered $585 million in revenues, representing 26% year over year increase.