Tour Edge is expanding their new golf ball lineup with the Hot Launch golf ball, designed to give slower swing players ...

Bridgestone reworks the inside of its Tour B balls for 2026, focusing on speed, stability and maintaining Tour-level feel and ...

Explore the PGA Show 2026 New Product Zone, featuring AI glasses, smart golf tech, travel gear, and the most creative new ...

Touted as the fastest pair of urethane balls ever made, Wilson's new tour-level balls might just have what it takes to take the fight to Titleist and co.

With its 2026 golf ball lineup, Callaway continues to lean into Precision Technology while boosting the speed advantage it ...

Officially, XXIO is designed for the golfer who is affectionately known as a “moderate swing speed player.” Unofficially, ...

That was the general response from Ben Griffin's friends on the PGA Tour upon learning he was switching to the Maxfli Tour X golf ball in early 2024. After all, the brand had not registered a win on ...

Forbes contributors publish independent expert analyses and insights. Scott Kramer covers golf and luxury technology. In 2026, golf ball technology has reached a new peak. With major manufacturers ...

If you’re shopping for a golfer this holiday season, you don’t need to spend big to impress. Amazon just dropped a new line of ‘Basic’ golf balls, and early shoppers are saying they perform just as ...

The PGA Show opens in Orlando with a look at its history, evolving role in golf, and new brands and innovations debuting at ...

This should come as a surprise to no one, but the winningest golf ball brand on the PGA Tour was once again the “No. 1 ball in golf.” Titleist golf balls took the cake again this year by winning a ...