Description: Finally, it's time to say goodbye to line tangles. Thundermist Lure Company presents the Perfect Series, their new line of innovative fishing tackle! The Perfect Series will contain ...

The fall months often see an increase in new lure releases which can feel a bit like Christmas coming early for fervent fishing fans. Berkley dropped five new baits in October, all geared towards bass ...

Jigs are available now! The Thundermist Lure Company's new patent pending innovative design, has taken the common jig to a new level that has never been seen before. Upon setting the hook, the jig ...

PITTSBURGH, July 31, 2025 /PRNewswire/ -- "I enjoy fishing with my dad and wanted to create a new lure option to help catch fish," said an inventor, from Killen, Ala., "so I invented the SPIN X LURES.

Field testing new fishing lures is one perk of my job as an outdoor writer that's pretty darn fun. And although not every fresh-to-market bait is a winner, from time to time one crosses my desk that ...

A fishing lure company based in Granger that has helped anglers hook fish for more than 90 years was recently recognized for its partnership with Walmart. Yakima Bait Company was honored May 29 at the ...