Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. We are one week away from the World Cup kicking off, with Mexico ...

There are very few athletes that can even approach the level of popularity and stardom worldwide that Los Angeles Lakers superstar LeBron James has. But without a doubt one of those athletes is ...

In Nike’s latest campaign, LeBron James was asked to play a role he flatly refused and then called in reinforcements who felt exactly the same way. Ahead of the 2026 FIFA World Cup, Nike unveiled “Rip ...

The spot’s meta narrative, which follows the players as they shoot a commercial on a soundstage and start dribbling through other film and television sets, generated a more positive reception among ...

Nike didn't make a commercial for the 2026 FIFA World Cup. It made a blockbuster. "Rip the Script," the brand's sprawling short film released ahead of this summer's tournament, brings together ...