The nostalgic Total 90 product line is central to Nike’s World Cup plans. It just never renewed the trademark rights.

Nike faces the prospect of a legal cloud hanging over its World Cup marketing efforts in the run-up to the tournament next ...

Today, Nike unveils the soccer kits it designed for 14 of the 24 countries that will be participating in the Women’s World Cup in France later this summer, including the United States, Nigeria, France ...

Nike is facing a trademark lawsuit over its Total 90 line after a third party registered the abandoned brand, potentially complicating its World Cup plans.

Nike took a lot of criticism this week after pulling a patriotic sneaker design from store shelves over concerns it could have unintentionally offended customers, but the company’s association with ...

Nike has created four sites for its Nike soccer app — one for the U.S., and others for Brazil, Latin America and the rest of the world. As Nike looks to grow the soccer side of its business, the ...

U.S. Soccer has extended its apparel partnership with Nike, a 10-year deal that is the largest—and longest—commercial partnership in the governing body’s history. Nike will continue to outfit the ...

In soccer, like most other sports, footwear plays a major role in helping athletes perform at their best. Your shoes say a lot about who you are as a player, and you need them almost as much as you ...

Nike set out on an eight-year mission to create the perfect soccer ball, and players from some of the top leagues in the world will soon play with the latest model of a modern and futuristic ball.

It appears as if Nike is suspected by U.S. authorities of connection to bribery involving the sponsorship of the Brazilian national soccer federation (CBF). The U.S. Department of Justice today ...

Nike has signed its first name, image and likeness sponsorship deal with a college athlete, announcing a partnership with UCLA sophomore soccer player Reilyn Turner on Tuesday. Terms of the deal were ...

True ball flight. The type of flight that both players in the field and goalkeepers can appreciate. It takes updated technology to make this happen and Nike NKE believes it has accomplished the goal ...