How LeBron, Cristiano ripped their own scripts for Nike's World Cup ad

Camilo Andrade, Global Vice President of football (soccer) at Nike gives USA TODAY a behind-the-scenes look at the company's ...
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Best 2026 FIFA World Cup ads from Adidas and Nike

2026 FIFA World Cup ad campaigns featuring Haaland, Messi, Ronaldo, Mbappé, and more.

At the World Cup, Nike and Adidas Duel Over the Future of Soccer

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...
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World Cup fans divided as Nike ad with Kim Kardashian branded 'tasteless' and 'full of cliches'

Nike's newest advertisement for the FIFA World Cup, which featured appearances from Kim Kardashian, Travis Scott and other celebrities, received mixed reactions on social media. "It was all going to ...