After years of relentlessly focusing on direct-to-consumer sales, Nike is doubling back down on wholesale, a move some analysts say was bound to happen. In a Thursday call with investors, Nike ...

The previous leadership focused on core franchise products, like the Air Force 1, Air Jordan 1, and Nike Dunk, whose ...

NKE's wholesale rebound is lifting revenues, but digital sales are lagging as promotions fade and traffic softens, raising doubts about channel balance.

In the past, I’ve been critical of Nike’s move to DTC (direct-to-consumer). Nike was a fabulously profitable company prior to its adoption of a direct-to-consumer strategy in 2017. In fact, the ...

Nike has sold one of its subsidiaries, but it’s not the one on the minds of some analysts and industry watchers. The company last month quietly sold RTFKT, pronounced “Artifact.” The sale came roughly ...

Nike (NYSE:NKE), the maker of athletic footwear, has rehired Tom Peddie, a seasoned executive who retired from Nike in 2020, Bloomberg reported. Tom Peddie has now been appointed as Vice President of ...

The wholesale channel is the largest channel for Nike’s (NKE) sales. Sales through retailers Foot Locker (FL), Dick’s Sporting Goods (DKS), Macy’s (M), Walmart (WMT), and Kohl’s (KSS), accounted for ...

Two years ago, shortly after the start of the coronavirus pandemic, Nike doubled down on what it referred to as its “Consumer Direct Offense,” now more prudently called “Consumer Direct Acceleration.” ...