Following on from news that Britain’s largest carrier EE is looking into blocking adverts on mobile, the second largest carrier O2 has revealed it is in “advanced stages” of looking into advert ...

Emboldened by EE’s pronouncement that it was looking at network-level ad blocking, fellow carrier O2—which has around 24 million mobile customers—has come out of the closet to say that it’s toying ...

O2 has become the latest operator to confirm that it is considering shutting out adverts at network level, joining EE in a potential blockade. The carrier said that it is in the "well-advanced" stages ...

Following similar comments from EE about doing the same, UK carrier O2 has said it's also considering options for allowing its customers to block all mobile ads on their smartphones. In an interview ...