Mail-order catalogs have been mostly dead for a while, but now Amazon is putting a new twist on the idea for the digital shopping age. But to the retailer, that’s the entire point. Just stop saying ...

The e-retailer has confirmed it will mail its first printed toy catalog to millions of customers this month, reports CNBC. The catalog, titled “A Holiday of Play,” is a throwback to the old Toys R Us ...

Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.

Never underestimate the market-moving potential of a nagging child. “Mom, Dad, I want THIS for Christmas!” is a phrase that each year leads to billions of dollars of toy sales. And it’s a phrase ...

Last July, we wrote that Amazon is attempting to fill the void left by the recent demise of Toys R Us and would publish a holiday toy catalog, a strategy often employed by brick-and-mortar retailers.

Amazon is gambling on glossiness and nostalgia to draw in shoppers with its first toy catalog, in yet another brick-and-mortar strategy to snag its share of holiday toy sales. The company released its ...

There’s a special place in Lititz, Lancaster County, where the tradition of the Christmas toy catalog is alive and prospering. Toy enthusiasts – young and old – await the arrival of the annual Outback ...

The Amazon Holiday Kids Gift Book, which just recently hit mailboxes months ahead of Christmas, has become the modern child’s wish book — a glossy stand-in for the toy store aisles their parents once ...

You’re bound to get tons of shopping catalogs this holiday season, and soon, one of them may come from Amazon. Following the demise of Toys R Us’ presence in the US and UK back in March, the ...

In an apparent attempt to fill the marketing gap left by the demise of Toys R Us, Amazon has released its first ever printed holiday catalog this year. It might seem like a counterintuitive move for ...