Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

This article breaks down four problems that marketers face right now and how AI is already solving them. The difference today ...

Ultimately, we’ll have to see if experiments in anti-AI marketing yield any real returns. Still, I suspect that the more Wall Street and the C-suite opine about the brilliance of AI and its boundless ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

OpenAI said in its first enterprise report that three-quarters of 9,000 surveyed workers say AI improved their productivity.

Consumer behavior has fundamentally shifted as AI platforms like ChatGPT, Google AI, and Perplexity become the first stop for product discovery and purchasing decisions. Traditional marketing channels ...

And it’s not the first time we’ve fallen for clever branding. We’re living in an era where the term “AI” has been sprinkled across every corner of the internet like digital fairy dust — promising ...

LAS VEGAS — At CDP World hosted by Treasure Data this week at the Red Rock Canyon Casino in Las Vegas, attendees were shown a vision of a near future of marketing where human teams are augmented by AI ...

Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing and a curse. Creating content has never been simpler, given the rise of ...