Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and ...

This article breaks down four problems that marketers face right now and how AI is already solving them. The difference today ...

Richard Jones is Chief Revenue Officer of Wunderkind, helping brands adapt to modern trends amid any ever-evolving customer landscape. We’re witnessing the most significant marketing transformation ...

Ultimately, we’ll have to see if experiments in anti-AI marketing yield any real returns. Still, I suspect that the more Wall Street and the C-suite opine about the brilliance of AI and its boundless ...

Artificial intelligence is fundamentally changing how marketing teams operate, from daily operations to long-term organizational design. What once took days of manual effort can now happen in minutes, ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

OpenAI said in its first enterprise report that three-quarters of 9,000 surveyed workers say AI improved their productivity.

I meet with marketers every month in small groups I've named "Marketing Therapy," as an outlet to talk candidly about the challenges we face in our jobs. We talk about leadership, strategy, changes in ...

And it’s not the first time we’ve fallen for clever branding. We’re living in an era where the term “AI” has been sprinkled across every corner of the internet like digital fairy dust — promising ...

Content marketers’ patience and performance are being tested as AI infiltrates every tech stack, which has been both a blessing and a curse. Creating content has never been simpler, given the rise of ...