Oops. Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery ...

HBO Max CEO Casey Bloys has opened up about the company’s “Max” rebranding, acknowledging it as a misstep, and revealing ...

Companies are no stranger to making changes to their brand to keep things fresh and enticing for customers — and that’s exactly what’s happened with popular streaming service Max. Just a few years ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

One of the most mind-boggling rebrandings of all-time has met its natural conclusion. The geniuses over at Warner Bros. Discovery have come to their senses, and after two years of branding the company ...

After rebranding HBO Max to Max in 2023, the Warner Bros. streaming service is now HBO Max again. The new identity is reflected across Android and iOS applications and the website, which now redirects ...

Following the critical acclaim and massive success of season one, the HBO Original drama series, Task has been renewed for a ...