Oops. Guess who has had to change their tune about the value of the HBO brand. Yes, it’s Warner Bros. Discovery and Max. We all remember when Warner Bros. Discovery ...

HBO Max CEO Casey Bloys has opened up about the company’s “Max” rebranding, acknowledging it as a misstep, and revealing ...

Companies are no stranger to making changes to their brand to keep things fresh and enticing for customers — and that’s exactly what’s happened with popular streaming service Max. Just a few years ...

Streaming service Max is going back to its original name, HBO Max. The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14, and said the change had been ...

Following the critical acclaim and massive success of season one, the HBO Original drama series, Task has been renewed for a ...

The streaming service formerly known as HBO Max will once again be called HBO Max. Warner Bros. Discovery (WBD) announced Wednesday that it will soon put the "HBO" back in the name, two years — and ...

Just like Aubrey in her interview with Deadline at the time of the pilot pickups, Bloys would not commit to a number of HBO dramas vs HBO Max dramas that his team plans to premiere a year and how the ...