Paid advertisements have long been a staple of the marketing industry. Advancements in technology showed us how to organize content so that potential customers could more easily find our offerings on ...

08 February 2008 SEM-consultant.com are a top line SEM Consultants, who are now the only PPC, SEO consultants offering PPC, SEO for foreign languages such as Spanish, Dutch, Chinese, Korean, Japanese, ...

SEO and PPC both have a goal in common: attracting people to your website. A holistic approach to search will help you to navigate an increasingly complex landscape. By combining forces, you have an ...

Evolving Digital brings a refreshing approach to the world of digital marketing. Standing against 'the productisation of digital services and one size fits all agency approach,' Evolving Digital ...

It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to ...

Opinions expressed by Entrepreneur contributors are their own. When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive ...

Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC). Success in business requires choosing one. Or does it? Digital marketing is not one size fits all. Your ...

It's an age-old conundrum. Hundreds of marketing articles have declared that PPC and SEO should not work in independent silos. But old-fashioned conventions keep many digital marketing agencies and ...

Helping plumbers, electricians, roofers and local service providers generate more leads through Google Maps and local ...

The SEO vs. PPC debate has raged ever since AdWords became a particularly impressive performer in the field of search marketing. In the wake of recent changes in how Google ranks websites — most ...