The speed at which AI and advancing powerful technologies are developing and improving is head-spinning. It's quickly become apparent that lawyers must understand how AI is used by their clients, and ...

The future of brand visibility isn't just about being found—it's about being trusted enough to be recommended.

Jennifer Acree, founder and CEO of JSA+Partners, a strategic comms firm working with consumer tech, digital media and gaming companies. When disaster strikes, small businesses often face an uphill ...

Law firms that work closely with public relations practitioners understand how legal PR can leverage a unique kind of storytelling that produces new leads and information, attracts media attention and ...

Whether they heard your radio spot, saw your social media post, or viewed your Google ad, consumers need a lot of touchpoints to remember your business. These touchpoints, called impressions, are ...

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its challenges. PR may not always acknowledge ...

The launch of DeepSeek went insane and in just days has topped the free App store apps, knocking $600 billion off top US tech companies invested in AI. But how will PRs use this latest AI development?

Ella leads communications and marketing for Creative Access, a social enterprise dedicated to improving diversity and inclusion across the creative industries. She brings a wealth of experience from ...

Opinions expressed by Entrepreneur contributors are their own. In the past, public relations (PR) was all about managing a company’s reputation and controlling the narrative through traditional media ...

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