Every business has its problems, but no leader wants their private business woes to tarnish their public reputation. Unfortunately, it’s not uncommon for companies—especially larger, industry-leading ...

Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so ...

On May 22, 2023, a report of an explosion at the Pentagon—along with an AI-generated image supposedly backing the report—made waves on Twitter. In response, the US Department of Defense and the ...

The author emphasises the need for true creativity in public relations, stating that most current practices lack originality and depth. Understanding cultural tensions and audience insights is crucial ...

Despite its current popularity, brand reputation management (BRM) is not a new concept. Most credible organizations have always taken their reputation seriously. It used to be called PR and ...

SquirrelPR, Africa's pioneer PR management software, has entered into a strategic partnership with Syncthesis Innovation Hub, a leading communications and ecosystem enabler, to accelerate the ...

In many situations we see public relations efforts spent on creating perfect messages to be shared with external stakeholders. There is rarely an effort put into addressing an internal atmosphere as ...

Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced ...