Although Pepsi has been quenching thirsts for well over a century, the soda brand is gearing up for a launch that would be a first for the company. And it's a huge first, at that. In an announcement ...

In the 1990s, a simple marketing contest called "Number Fever" promised Filipinos a chance to escape poverty. Instead, it ...

Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies began ...

The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

Pepsi set out on an absolutely massive $500 million rebranding campaign dubbed "Project Blue." And it was about more than its ...

In 1941, Southeast Lumber Co. built a concrete block Pepsi-Cola bottling facility at 450 S. Middle St. in Cape Girardeau. Later leased to Theodore Schott, the site was once home to Cape Brewing Co.

PepsiCo has introduced a brand-new brand of their popular cola, as Pepsi Prebiotic Cola will be coming out in early 2026. In what feels like a very off move, the company says they have made this ...

PepsiCo’s launch yesterday of Pepsi Prebiotic Cola sweetened with cane sugar is being lauded as an “incredible breakthrough,” a “category-defining innovation” and “one of the biggest innovations to ...

Sprite, for example, has always been the clear leader in the lemon-lime soda space. PepsiCo has tried various brands, but they’re a distant number two, much as R.C. Cola is technically third in the ...

Costco’s decision to switch from Pepsi to Coca-Cola became a viral conversation when the membership warehouse club announced it was making the swap from one carbonated soft drink to the other. Members ...

The company is recruiting Usher and other celebrities. The Pepsi Challenge first began in 1975. CNW Group/PepsiCo Canada — -- The 40-year old Pepsi Challenge is back with a vengeance and pulling ...