The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001 ...

PepsiCo, the company behind everything from Doritos to Gatorade, just hit refresh on its entire identity, and it’s nothing ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

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Pepsi's new look was unleashed across over 120 markets. Digital installations each featuring the re-designed and refreshed Pepsi globe logo are being showcased. Get access to the leaderboards pointing ...

NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design reunites ...

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into the ...

A new Pepsi logo is being unveiled on products across North America. The company says the new logo draws inspiration from Pepsi's 125-year legacy while adding modern elements to create a current and ...

Early 2023 has seen a flood of brand and product redesigns. We have seen new logos from Pepsi, Nokia and Fanta. Marketing Daily talked with some branding experts who shared their perspective on the ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identity a brand under the company that isn’t Pepsi.

Classic print ads never go out of fashion, and if its constant resurfacing on social media is anything to go by, Pepsi's 2021 'optical illusion' campaign poking fun at Coca-Cola is up there with the ...