If you’re brave enough to try a brand-new look, pick up a box of permanent hair color. Affordable and easy to apply, it’s also simple to maintain your look long-term. Permanent hair color is specially ...

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This photo shows a woman shopping for permanent hair color products. Shoppers choose hair color not just for the shade but also for how long the color will last. Credit: iStock For those whose ...

It’s never been easier to embrace your inner unicorn princess, thanks to the help of one magical beauty product — purple hair dye. The best purple hair dyes give you the violet hair of your dreams on ...