The Indian streaming platform ZEE5, 70 percent of its content consumption was in non-Hindi languages, President of Digital Businesses and Platforms at Zee Entertainment Enterprises Ltd, Amit Goenka, ...
Zee5’s content strategy is becoming increasingly multilingual — and for good reason. With nearly 50 percent of its total viewership coming from non-Hindi language content, the over-the-top (OTT) ...
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