Routine website tracking tools are rapidly becoming one of the most significant sources of privacy liability for businesses today. Common website tracking technologies such as advertising pixels, ...

Rutgers researchers find many hospitals use tracking pixels that risk data breaches by transmitting visitor data to outside ...

An investigation by The Markup found that pixel collects data from many students using other websites, including high schoolers who sign up for financial aid and college testing. Then the code shares ...

A California consumer has sued Erie and Elephant on the same day, claiming both insurers used the Meta Pixel to track website ...

Websites are ubiquitous, and so are cookies and tracking pixels (a/k/a web beacons). A web browser uses cookies to store login details and preferences; the cookies also track and profile user behavior ...

In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and ...