The Toyota Prius helped introduce the U.S. car-buying public to the idea of a vehicle with a gasoline-electric hybrid powertrain back in 2001, and a substantial chunk of that population liked what ...

DEL MAR, Calif. – In the beginning, the Toyota Prius was a science experiment. Then it became a phenomenon. Then it matured to be less weird and then, most recently, it got eye-searingly ugly by even ...

Introduction - Find the best Toyota deals! Through the years, most of us have learned what the Toyota Prius is. And what it isn't. As the pre-eminent hybrid vehicle, the first several generations of ...

The 2023 Toyota Prius Prime is a plug-in hybrid version of the conventional 2023 Prius hybrid launched earlier this year. It shares that car’s striking new shape, the one that wowed reviewers and ...

Recently having a 2023 Toyota Prius for a week, for up-close scrutiny and drive time, reminded me of the big Hollywood movie franchises that help keep us entertained across decades and generations.

The verdict: The all-new 2023 Toyota Prius Prime plug-in hybrid pushes the boundaries of how sporty an efficient vehicle can be without going all-electric, but it makes the same sacrifices as its ...

Forbes contributors publish independent expert analyses and insights. I cover the auto industry, from breaking news to car reviews. Oct 30, 2023, 08:50pm EDT This article is more than 2 years old. The ...

At the SEMA show at the beginning of November, Toyota announced an Associated Accessory Products (AAP) program for the main brand and for Lexus. Instead of making customers go to the aftermarket for ...

These two Toyota hybrids are just $590 apart at certain trim levels, making the choice surprisingly clear.

Toyota has given the 2027 Prius light-touch updates that suggest someone inside the building understands the current Prius ...

Introduction - Find the best Toyota deals! After a seven-year wait since the last redesign, the 2023 Toyota Prius arrives in a marketplace that's gone a bit sour on hybrids. Environmentally conscious ...