The influence of product placement on fashion consumers has never been greater. From Manolo Blahnik in Sex and the City to the parade of luxury labels in Emily in Paris, strategic screen time can turn ...
As traditional advertising loses its grip, brands are embedding themselves more and more directly into the shows and movies we choose to watch. When most people settle into their couch to stream a new ...
Did a Netflix show wade too far into advertising in its second season? Many viewers found it distracting, even if some of it ...
Produce placement, when done right, can not only become a major part of pop culture, but help cover the expense of making movies.
Product placement has been a part of filmmaking since the early days of Hollywood, but it's no accident that it's become more ...
“Supermarket Sweep,” the reality game show where contestants raced frantically around a grocery store trying to buy as many products as they could, is getting a reboot. The series — hosted by former ...
In “The Variant,” an episode from the Disney+ hit streaming show “Loki,” it’s tough to miss the barrage of product placements, with fast-paced action and dialogue taking place in front of Charmin ...
Rainn Wilson, John Krasinski, and an HP computer product placement in The Office Since the advent of television, brands have used TV shows as a platform to advertise their products. Some of the ...
Ah, product placement. A time-honored tradition of sacrificing artistic integrity at the feet of capital, and appeasing the bean counters with yet more Integrations for Brands. We asked for your least ...