This week, we’re going to have a little fun. We will discuss the importance of taglines but also review some famous ones that will probably bring back some fond memories. Taglines are slogans that are ...

The difference between a tagline and a values statement comes down to size. A company's values statement encompasses the operation of the entire organization, whereas a tagline attaches itself to a ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

Founder/Creative Director At The Bureau Of Small Projects - Big Brand Experience Put To Work For Small Businesses, Startups and Non-Profits. As a branding agency, my company is frequently called upon ...

We all know that most advertising slogans are bullshit, right? The folks of Reddit sure do — which is why they’ve taken it upon themselves to come up with a few honest product slogans for brands we ...

A great slogan can do far more than sell a product; it can become part of everyday language. The most successful slogan campaigns are simple, memorable, and powerful enough to instantly remind people ...

Advertising is the medium by which companies promote their products or services to a target audience. The goal is to entice the buyer to purchase the item. With so many advertisers competing for the ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

Fluid trademarks and slogans are excellent marketing tools as they engage customers and improve sales, but their enforceability remains challenging. Brands help businesses to create unique names and ...